The Welcome to Fabulous Las Vegas sign is a Las Vegas landmark funded in May 1959 and erected soon after by Western Neon. The sign is in the Median at 5100 Las Vegas Boulevard South. It is a 25-foot tall sign designed by Betty Willis at the request of Ted Rogich, a local salesman, who sold it to Clark County, Nevada.
The sign is a stretched diamond shape, with the top and bottom angles pointed and side angles rounded. Across the top of the sign are seven white circles meant to represent silver dollars, as a salute to Las Vegas nickname, the "Silver State." Each letter of the word "Welcome" is inside the silver dollars with "to Fabulous" in 1950's cursive style. The back of the sign reads "Drive Carefully, Come Back Soon" is in Googie architecture style, a form of architecture popular during the '40s and '50s that combines futurism, the Atomic Age, and car culture.
The 25-foot-tall sign is located in the median at 5100 Las Vegas Boulevard South. The sign marks the classic start to the famous Las Vegas Strip. A small parking area is provided.