What started in 1969 as a General Motors Corp.-financed 1.5-acre lot on East Charleston Boulevard has grown into four family-owned dealerships, with two located on East Sahara Avenue in Las Vegas, one in Henderson, and one in Pahrump. “Las Vegas has been very good to our family, to go from one to four (dealerships),” said Greg Heinrich, dealer principal, whose father started the business. Heinrich started his career in the car industry when his family moved to Las Vegas from Bakersfield, Calif., in 1969. His father had been working in the industry since 1950 and brought the family to Las Vegas to acquire a lot of his own.
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The 1.5-acre East Charleston Boulevard lot that was originally purchased by General Motors Corp. in 1969 has grown to four family-owned dealerships. Two are located in Las Vegas on East Sahara Avenue, while one is in Henderson. Greg Heinrich, principal dealer, stated that Las Vegas has been very kind to his family. He started the company with his father. Heinrich began his career as a car dealer in Las Vegas in 1969, when his family relocated from Bakersfield in California.