Alternate Reality Comics has a wide selection of comics and graphic novels from all of the different genres comic books represent, as well as many pop culture items that will make your home or workspace a happy place! History: Established in 1995, I, Ralph Mathieu, became the owner of Alternate Reality Comics in 1995. The store has had two owners before me and was called Dungeon Comics before I changed the name to its present name, Alternate Reality Comics. The store has been in three locations near the UNLV campus, each space being larger than the previous one, with the store's new location being twice the size (at 2,200 sq.ft.) of the previous location.Merchant carrying a diverse, extensive selection of comic books & graphic novels.A wide selection of graphic novels and comic books are carried by Merchant. This page is not available. You can check the URL, or return to a previous page. . Chicago's premier comic shop, since 1994. Over 3200 sq. ft. of comics and games.